New Balance relaunches one of its most iconic shoes
Co-creation, the success of Branding
Know how to observe, listen and read between the lines.
Rediseño de la Universidad de diseño BAU
Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.
9ª Edición del Master in Strategic Branding and Packaging Design
The first cycle store to focus exclusively on women.
Design for a better future
To design for the future means to design for people.
A. D. Alcorcón
The professionalization of the branding of a football club
Capitalising roots to challenge category status quo
Signal White Now Men
Attacking a specific target to make the most of a market opportunity
Future branding: The digital store shelf
How to build a brand in the digital store shelf
Creating a unique experience – from the design of the product, through to the universe of the brand.
Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
Creating a corporate brand to enthuse the organisation
Defending leadership by recouping the innovative DNA of the brand
The branding of today and the future
On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.
Iconizing the main purchase driver
Supplementing conscience with pleasure: brain, heart and palate
A culture in a brand
When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.
La Piara Bloc
Creating a premium range for a mainstream brand
Revitalising a centenary brand to create a close, up to date brand.
The latest trend - biomaterial packaging. Zero-waste packaging.
Arranging the portfolio with a new brand and architecture
Creating codes to convey the main brand promise
360º product, 360º brand
Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.
Creating a mass consumption brand inspired by the professional world.
Cosmetics and beauty into kits
Some years ago now, gourmet food kits were all the rage. Today, in 2015, it would seem that the same idea has been taken up by the cosmetics and beauty world.