The Challenge
In an atomised, fiercely competitive environment, Bemobile seeks to evolve its branding alongside its purpose and future vision. It wants to connect, in a relevant, significant way with companies driven to create innovative projects around their products, services, business models or brand experience.
Flexible and transformative branding in constant movement The perfect union of design and technology to foster innovation
The Strategy
Through a strategic immersion process, we sought to fully understand Bemobile: its DNA, roots, culture, services, future challenges… To do so, we worked hand in hand with the agency, sharing our learnings in co-creation sessions. Together we defined the company’s brand strategy and purpose. Flexible and transformative branding in constant movement.
The Result
Born out of the agency’s new logo, we created a new dynamic visual system. It all starts from the letter “O“ of Bemobile, the very core of the brand identity. It reflects the innovative essence of the brand, at the heart of its activity. A new, simple and adaptable branding that flows and spreads across all touch points to express its transformative culture.
