ColaCao is one of Spain's most iconic brands that has been with us generation after generation, forming part of the daily lives of many families. With a history of more than 75 years, its original recipe is known for its unmistakable flavour, its natural cocoa and its delicious lumps.
The challenge
To launch the new range of biscuits, ColaCao Bañadas, to introduce us to a new product category. The aim is to create a concept and packaging design that maintains full brand recognition, connects with young people and reflects this irresistible combination of ColaCao made biscuit.
ColaCao Bañadas conveys the essence of the brand and connects with families and youngsters to enjoy the unique taste of ColaCao in a biscuit.
The Strategy
Based on ColaCao's strong brand image and the strategic use of its packaging assets, a design is created that combines ColaCao's visual system with a descriptive and at the same time suggestive KV of the biscuits. It conveys indulgence, naturalness and pleasure, highlighting the quality and unique taste of ColaCao.
‘The relationship with Batllegroup was super good, as if we were a team even though they were not physically in Idilia. They cover many needs of a very complex project, from the strategic part with a very high value contribution and they accompany you throughout the process. At a business level, all the departments involved at a business level have been involved, but it has surpassed all the objectives we had. Reaching 4 times faster the objectives of distribution points’.
Ainara Bujaldon - Brand Manager ColaCao
The Result
A new range with three formats: Bañadas, Bañadas Mini and On the go that captures the essence of the ColaCao brand and conveys the value of innovation. An innovation that opens up new opportunities and new moments of consumption of the brand with families and its true protagonists, young people.
