Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
Font Vella
Defending leadership by recouping the innovative DNA of the brand
Signal White Now Men
Attacking a specific target to make the most of a market opportunity
BiManan Plus
Iconizing the main purchase driver
Oxfam Intermón
Supplementing conscience with pleasure: brain, heart and palate
Byly
Creating codes to convey the main brand promise
Posada
Revitalising tradition.
Future branding: The digital store shelf
How to build a brand in the digital store shelf
Naturalness in design.
10 ways on how to convey naturalness through packaging.
Fontvella Té
Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.
Welcome Branders
9ª Edición del Master in Strategic Branding and Packaging Design
ColaCao
Redesigning a love Brand
Towards sustainable design
No more is sustainable packaging a pipedream… so brands today have no excuse. Where there’s a will there’s a way.
Licor 43
Limited Edition Made of Spain 2019
Botanical Origin
Botanical Origin Global branding for a cleaner world
El color y el branding
El uso estratégico del color es esencial en el branding. Los colores despiertan emociones e influyen en cómo percibimos la personalidad de una marca.
Branding to drive change
7 brand strategies that propel us into the future.
Towards a more sustainable world
Reckitt, Stimulo and Batllegroup talk
Maestros de Hojiblanca
From the store shelf to the restaurant
Maestros de Hojiblanca
Towards closer and more transparent packaging
Sunny Delight
Sunny Delight, a brand for parents and their children