How to transfer the brand values and proposition to one of the most important touchpoints of any brand. Design of packaging architecture and graphic translation of the USP and RTBs to the pack, based on the deepest possible knowledge of the context: the store shelving and the hierarchy of verbal and visual messages that will stimulate the decision to buy.


Packaging is branding

Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.

Font Vella

Defending leadership by recouping the innovative DNA of the brand

Signal White Now Men

Attacking a specific target to make the most of a market opportunity

La Piara Bloc

Creating a premium range for a mainstream brand

BiManan Plus

Iconizing the main purchase driver

Oxfam Intermón

Supplementing conscience with pleasure: brain, heart and palate

Argal Bonnatur

Revitalising a centenary brand to create a close, up to date brand.

Salon Hits

Creating a mass consumption brand inspired by the professional world.


Creating codes to convey the main brand promise


Revitalising tradition.


Future branding: The digital store shelf

How to build a brand in the digital store shelf


Naturalness in design.

10 ways on how to convey naturalness through packaging.

Fontvella Té

Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.


Welcome Branders

9ª Edición del Master in Strategic Branding and Packaging Design

ColaCao, redesigning a Love Brand

ColaCao branding and packaging redesign

Lactovit Fruit

Lactovit brings new energy to the brand with the naturalness, freshness and benefits of fruit.