Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
Defending leadership by recouping the innovative DNA of the brand
Signal White Now Men
Attacking a specific target to make the most of a market opportunity
La Piara Bloc
Creating a premium range for a mainstream brand
Iconizing the main purchase driver
Supplementing conscience with pleasure: brain, heart and palate
Revitalising a centenary brand to create a close, up to date brand.
Creating a mass consumption brand inspired by the professional world.
Creating codes to convey the main brand promise
Future branding 1: The digital store shelf
How to build a brand in the digital store shelf
Naturalness in design.
10 ways on how to convey naturalness through packaging.
Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.
9ª Edición del Master in Strategic Branding and Packaging Design