Batllegroup.

INSIGHTS MINING

Definition of target audience via exploration, detection and definition of consumer, category and cultural insight to determine the best opportunities for a brand.

Fervor

Capitalising roots to challenge category status quo

Signal White Now Men

Attacking a specific target to make the most of a market opportunity

Oxfam Intermón

Supplementing conscience with pleasure: brain, heart and palate

Posada

Revitalising tradition.

lab

The branding of today and the future

On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.

A. D. Alcorcón

The professionalization of the branding of a football club

lab

Design for a better future

To design for the future means to design for people.