A culture in a brand
When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.
Creating a corporate brand to enthuse the organisation
Defending leadership by recouping the innovative DNA of the brand
360º product, 360º brand
Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.
Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
A. D. Alcorcón
The professionalization of the branding of a football club
Naturalness in design.
10 ways on how to convey naturalness through packaging.
Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.
The first cycle store to focus exclusively on women.
9ª Edición del Master in Strategic Branding and Packaging Design
Co-creation, the success of Branding
Know how to observe, listen and read between the lines.
New Balance relaunches one of its most iconic shoes
ColaCao, redesigning a Love Brand
ColaCao branding and packaging redesign
Lactovit brings new energy to the brand with the naturalness, freshness and benefits of fruit.
Los nuevos másters en Diseño de Branding y Packaging
Batllegroup y BAU, Centro Universitario de Diseño de Barcelona, presentan los nuevos másters en Diseño de Branding y Packaging