Font Vella
Defending leadership by recouping the innovative DNA of the brand
A culture in a brand
When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.
Signal White Now Men
Attacking a specific target to make the most of a market opportunity
360º product, 360º brand
Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.
Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
BiManan Plus
Iconizing the main purchase driver
Sencen
Arranging the portfolio with a new brand and architecture
Byly
Creating codes to convey the main brand promise
The branding of today and the future
On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.
A. D. Alcorcón
The professionalization of the branding of a football club
Fontvella Té
Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.
Doménica
The first cycle store to focus exclusively on women.
BAU
Redesign of BAU, College of Arts & Design of Barcelona
Welcome Branders
9ª Edición del Master in Strategic Branding and Packaging Design
Branding and co-creation
Know how to observe, listen and read between the lines.
ColaCao
Redesigning a love Brand
Los nuevos másters en Diseño de Branding y Packaging
Batllegroup y BAU, Centro Universitario de Diseño de Barcelona, presentan los nuevos másters en Diseño de Branding y Packaging
Towards sustainable design
No more is sustainable packaging a pipedream… so brands today have no excuse. Where there’s a will there’s a way.
Botanical Origin
Botanical Origin Global branding for a cleaner world
El color y el branding
El uso estratégico del color es esencial en el branding. Los colores despiertan emociones e influyen en cómo percibimos la personalidad de una marca.
Nike Running
Nike fuels running in Barcelona through its Pigeons Runners Community
Towards a more sustainable world
Reckitt, Stimulo and Batllegroup talk
We belong to B Corp
The community of purpose-driven companies
Kriba
Accelerating screening of infections