Defending leadership by recouping the innovative DNA of the brand
A culture in a brand
When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.
Signal White Now Men
Attacking a specific target to make the most of a market opportunity
360º product, 360º brand
Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.
Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
Iconizing the main purchase driver
Arranging the portfolio with a new brand and architecture
Creating a mass consumption brand inspired by the professional world.
Creating codes to convey the main brand promise
The branding of today and the future
On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.
A. D. Alcorcón
The professionalization of the branding of a football club
Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.
The first cycle store to focus exclusively on women.
Rediseño de la Universidad de diseño BAU
9ª Edición del Master in Strategic Branding and Packaging Design
Co-creation, the success of Branding
Know how to observe, listen and read between the lines.
ColaCao, redesigning a Love Brand
ColaCao branding and packaging redesign
Los nuevos másters en Diseño de Branding y Packaging
Batllegroup y BAU, Centro Universitario de Diseño de Barcelona, presentan los nuevos másters en Diseño de Branding y Packaging
Towards sustainable design
No more is sustainable packaging a pipedream… so brands today have no excuse. Where there’s a will there’s a way.