Batllegroup.

BRAND DNA DEFINITION

Building a comprehensive positioning model devised from the essence of the brand, the establishment of its value hierarchy and armour-plating of its signs of identity.

Font Vella

Defending leadership by recouping the innovative DNA of the brand

lab

A culture in a brand

When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.

Signal White Now Men

Attacking a specific target to make the most of a market opportunity

lab

360º product, 360º brand

Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.

lab

Packaging is branding

Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.

BiManan Plus

Iconizing the main purchase driver

Sencen

Arranging the portfolio with a new brand and architecture

Salon Hits

Creating a mass consumption brand inspired by the professional world.

Byly

Creating codes to convey the main brand promise

lab

The branding of today and the future

On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.

A. D. Alcorcón

The professionalization of the branding of a football club

Fontvella Té

Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.

Doménica

The first cycle store to focus exclusively on women.