Building a comprehensive positioning model devised from the essence of the brand, the establishment of its value hierarchy and armour-plating of its signs of identity.

Font Vella

Defending leadership by recouping the innovative DNA of the brand


A culture in a brand

When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.

Signal White Now Men

Attacking a specific target to make the most of a market opportunity


360º product, 360º brand

Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.


Packaging is branding

Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.

BiManan Plus

Iconizing the main purchase driver


Arranging the portfolio with a new brand and architecture


Creating codes to convey the main brand promise


The branding of today and the future

On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.

A. D. Alcorcón

The professionalization of the branding of a football club

Fontvella Té

Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.


The first cycle store to focus exclusively on women.


Rediseño de la Universidad de diseño BAU


Welcome Branders

9ª Edición del Master in Strategic Branding and Packaging Design


Co-creation, the success of Branding

Know how to observe, listen and read between the lines.

ColaCao, redesigning a Love Brand

ColaCao branding and packaging redesign


Los nuevos másters en Diseño de Branding y Packaging

Batllegroup y BAU, Centro Universitario de Diseño de Barcelona, presentan los nuevos másters en Diseño de Branding y Packaging


Towards sustainable design

No more is sustainable packaging a pipedream… so brands today have no excuse. Where there’s a will there’s a way.

Botanical Origin

Botanical Origin Global branding for a cleaner world


El color y el branding

El uso estratégico del color es esencial en el branding. Los colores despiertan emociones e influyen en cómo percibimos la personalidad de una marca.

Nike Running

Nike fuels running in Barcelona through its Pigeons Runners Community