La Piara Bloc
Creating a premium range for a mainstream brand
Iconizing the main purchase driver
Creating a corporate brand to enthuse the organisation
Supplementing conscience with pleasure: brain, heart and palate
Revitalising a centenary brand to create a close, up to date brand.
Creating a mass consumption brand inspired by the professional world.
Creating codes to convey the main brand promise
Defending leadership by recouping the innovative DNA of the brand