Karicia, from ancestral botanical knowledge to a clear, coherent, and recognizable brand proposition.
The Challenge
Karicia was born from a unique approach to skincare: formulas crafted through spagyria, a botanical extraction method that respects the cycles of nature and seeks the purest essence of each ingredient, caring for both skin and soul. A territory rich in value and personality, yet one that was expressed inconsistently across the brand and its extensive portfolio.
The challenge was to give this entire universe a shared direction: to clarify Karicia’s proposition, make it easier to understand for both professionals and consumers, and above all, ensure that its unique approach to care was recognizable at first glance.
The Strategy
The strategic review began with Karicia’s original purpose and its commitment to balance in every formula. We defined a new positioning built around one central idea: the alchemy of purity. A platform that connects the rigor of the spagyric process with a holistic vision of well-being. From this concept, we established the pillars that would guide the brand experience: purity, proportion, sensoriality, presence, and community; translating them into a renewed brand proposition that is clearer and more consistent with its true value.
The Result
We developed the brand identity and portfolio design, creating a visual system that brings coherence across the different ranges and products. A new way of expressing Karicia that brings what makes the brand unique to the forefront: its botanical expertise, its distinctive formulation process, and its holistic vision of well-being.
