Description of the traits that identify a brand: explanation of why the brand does what it does the way it does. Definition of its character, architype, tone, form of interacting with its environment...

Signal White Now Men

Attacking a specific target to make the most of a market opportunity


Creating a unique experience – from the design of the product, through to the universe of the brand.


A culture in a brand

When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.

Argal Bonnatur

Revitalising a centenary brand to create a close, up to date brand.

Fontvella Té

Font Vella, en su filosofía de innovación constante, ha revolucionado su marca de refrescos Font Vella Té.


The first cycle store to focus exclusively on women.


Co-creation, the success of Branding

Know how to observe, listen and read between the lines.


Los nuevos másters en Diseño de Branding y Packaging

Batllegroup y BAU, Centro Universitario de Diseño de Barcelona, presentan los nuevos másters en Diseño de Branding y Packaging