The essence of your Mediterranean, now alcohol-free
At Batllegroup, we’ve teamed up with Celler del Pescador to bring the winery’s new project to life: Blanc Pescador 0.0. As part of the Perelada group, the winery has embraced innovation to meet the growing demand for alcohol-free wines.
To achieve this, we retained the essence of Blanc Pescador in terms of visual identity and communication style, ensuring that the 0.0 was not perceived as a standalone product, but rather as a logical evolution within the brand’s DNA.
At Batllegroup, we developed the visual identity for Blanc Pescador 0.0 to reflect the winery’s brand positioning: Your Mediterranean essence.
The Result
We developed the new brand identity based on the brand’s iconic elements: the fisherman and the sun, emphasising the minimalist illustrations and solid colours with a more evocative approach. The fisherman, the central figure of the identity, adopts a more relaxed attitude, enjoying the moment without a care in the world.
