Future branding 1: The digital store shelf
How to build a brand in the digital store shelf
The branding of today and the future
On the occasion of the latest edition of the Barcelona Design Week, we organised a session of co-creation, bringing together designers, entrepreneurs , brand strategists and marketeers to see how they envisaged the consumer and branding of the future.
Packaging is branding
Branding is the process of designing and building a brand. In this process, packaging plays a crucial role.
A culture in a brand
When Arzum Okka offered us the opportunity to create a brand which was to bring together the culture of the present, past and future, we felt duty bound to take this as our inspiration and develop a typeface.
Cosmetics and beauty into kits
Some years ago now, gourmet food kits were all the rage. Today, in 2015, it would seem that the same idea has been taken up by the cosmetics and beauty world.
The latest trend - biomaterial packaging. Zero-waste packaging.
360º product, 360º brand
Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events and product.