Good branding should express itself when and wherever it interfaces with the consumer: packaging, point of sale, communication, brand events, etc.. However, often the work will be in parallel or independent to one of the main points of contact. The product itself.
And this is precisely what our partnership with Stimulo seeks to avoid. We work together as a team – also involving the client – on innovations which see the branding and product as a whole. Two core assets of the brand which should be worked consistently if we seek to create a unique, relevant brand experience for the consumer in a coherent, solid way.
Alongside Stimulo we have designed products and experiences for distant markets, such as the Turkish or Australian markets, and have supervised manufacturing out of our Guangzhou office in China.
Our goal: the alignment of branding and product.