360° Digital Transformation. Redefinition of Summit10’s online presence through a digital strategy that enabled the evolution of its business model, based on an integrated digital ecosystem.
We led the digital transformation of Summit10 through an integrated digital ecosystem focused on user experience, personalized strategies, and advanced analytics. This enhanced their online presence, increased visit-to-conversion rates, and strengthened relationships with B2B clients, positioning them as an innovative benchmark. Real-time measurement and continuous improvement have ensured a sustainable impact on their strategy.
The Challenge
In the midst of its expansion phase, Summit10 needed a digital platform that could communicate its value proposition and reinforce its leadership in the B2B sector. The main challenges were: creating a digital experience that emotionally connects with pet owners, redesigning the website to improve conversion rates and access to key information, and implementing an efficient digital ecosystem with email marketing strategies and advanced analytics to optimize communication and ROI.
The Strategy
The strategy for Summit10 was built on three pillars: the redesign of the website to enhance user experience and conversion; the implementation of an integrated digital ecosystem with automated email marketing and analytics tools; and a user-centered approach, combining UX/UI and CRO to deliver a seamless navigation experience and highlight the brand’s commitment to pet health.
The Process
The project was developed using agile and collaborative methodologies. Design Thinking was applied to understand pet owners and translate those insights into the digital experience. Agile sprints enabled fast and flexible delivery. With Human-Centered Design, an intuitive, user-focused navigation was prioritized. Additionally, workshops with stakeholders were held to align the site with Summit10’s mission and values.
