Genové has been developing and marketing pharmaceutical and dermocosmetic products for over 100 years. The brand, with a wide range of top range, dermatologically endorsed pharmaceutical products, seeks to meet the needs of physicians and chemists and improve the quality of life of their patients.
The Challenge
To raise awareness of the strategy being adopted by the brand with in-depth changes throughout its value chain. To give emphasis to the Genové commitments towards sustainability, our aim was to act for change and communicate the value of each action. We defined 3 strategic lines focused on people, the planet, and the product.
A concept and design that help boost the Genové commitment towards people and the planet
The Strategy
To communicate the strategy and the changes being implemented by the brand, a visual, iconic and versatile storytelling was created that expands on sustainability and invites people to take part. Our aim was to be part of the solution and explain all our sustainable actions through design, branding and packaging.
The Result
"Genové Commitment” is a cross-cutting concept that combines the sustainable purpose of the brand, helping communicate its circular strategy at the brand’s key contact points with its audiences, specially the product and its packaging.