Dynamic, flexible omnichannel design.
Design flows between channels and disciplines. Online and offline shall never more be seen separately, all elements of a brand have to act in harmony. So, the designer must increasingly be a strategist, while the strategist must be ever more creative. The two should design brands and products which never ever remain static. The design professional must investigate, analyse and think strategically to conceive and convey the concept of a single form of graphic expression.