Nicola Laganà, Global Brand Marketing Director of Reckitt, Ramón Martínez, CEO of Stimulo and Enric Batlle, CEO and Creative Director of Batllegroup, discuss how branding and packaging design can contribute to the development of more sustainable FMCG brands thanks to the launch of the Botanical Origin, new line of household products.
During this session, they talk about the Botanical Origin project and its background: the initial challenge, the research phase, the development of the product itself, the creative process (from concept to final result), the innovation impact, and the possible next steps.
