Some years ago now, gourmet food kits were all the rage. You paid a subscription and each month a basket of surprise gourmet products would be delivered to your home for the pleasure of you and your family. Today, in 2015, it would seem that the same idea has been taken up by the cosmetics and beauty world, and we are seeing an increase in the number of original personalised beauty kits on offer, for regular delivery direct to the home of the subscriber.
It is a trend that seems to respond to the increased relevance of convenience as a driver for the now famous millennial generation. The quest for practicality is gradually being taken up by all categories. The goal: to make the product a routine for the millennial.